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Giuntoli's Strategic Market Moves: Buying Low, Selling High with Days to Spare

August 30, 2026Carlos Mendoza3 мин

There's a common misconception about Atalanta's market dealings that needs immediate clarification: it's often said that they are good at selling. This is true, but it's only half the story. Selling well, when you have players developed in your youth academy or have made exceptional scouting discoveries, and half of the Premier League is knocking, is almost a formality. The difficult part is what you do with that money and, more importantly, what you manage to bring in without spending heavily.

Cristiano Giuntoli, in his first transfer window as Atalanta's sporting director, has worked on both fronts. Let's examine each operation meticulously, starting with the departures, as they have funded everything.

Marco Palestra and Honest Ahanor both headed to London, joining Chelsea. The latter deal was reportedly closed around £40 million, turning two youth academy products into significant liquidity in a matter of weeks. However, this specific outcome doesn't warrant unqualified praise. To be blunt, the agreement for Ahanor doesn't even include a one-year loan back to Bergamo. This means Atalanta has sold not just the player's registration but also his immediate development potential. It's a massive income and a textbook capital gain, but a piece of their sporting future has also been transferred.

Then there are the symbolic departures, handled with commendable efficiency. Berat Djimsiti was bid farewell after ten years with the locker room's blessing. Most notably, Éderson's potential move to Manchester United fell through during medicals. Instead, he signed an extended contract until 2031, complete with the captain's armband (when De Roon isn't playing) and a new leadership role under Atalanta's new coach, Maurizio Sarri. While the failed medical wasn't the director's doing, it was his skill in finalizing the renewal within hours, rather than letting the situation fester for a month, that deserves recognition.

On the incoming side, the strategy aligns perfectly with Maurizio Sarri's requests. First, a playmaker capable of building play (Gianluca Gaetano) was secured. Then, the needed center-back (Thomas Kristensen) was acquired. Following that, a versatile player with extensive Serie A experience (Eljif Elmas) joined. Finally, a signing that no one in Bergamo expected: Franck Kessié. He returns to where he started nine years ago on a free transfer, bringing with him a Scudetto, a La Liga title, an Africa Cup of Nations trophy, and the captain's armband for Ivory Coast. Many will remember him as a youngster first introduced to the midfield by Gian Piero Gasperini. Now, at thirty, he possesses a resume few in Serie A can match.

The detail that makes this window particularly interesting, and speaks volumes about the director's expertise, is the source of the "snatch": Juventus had a deal practically in place, offering €4.5 million per season for two years with an option. They saw him taken by a executive who worked there until just a year ago. This isn't revenge; it's methodology. Giuntoli had been pursuing Kessié since the summer of 2023, when offers from Saudi Arabia made any discussions impossible. He waited three years and secured him for free. But let's return to the deadlines, as the gong is nearing.

Three significant files remain open. The pursuit of Bologna's English winger Rowe has been Sarri's priority for ten days, and Bologna, under Giovanni Sartori, will only sell if they find a replacement. Alessio Romagnoli remains a possibility, contingent on defensive departures. And then there's the most delicate situation: Marten de Roon could be involved in that operation, potentially marking the end of an era and leaving Mario Pašalić as the last survivor of the current cycle. Clearing a squad slot is one thing; selling a captain is another. These are decisions that require careful consideration, weighing not just the numbers but also the desires of all parties involved. These will certainly be thoroughly investigated.

The provisional balance sheet shows a club that, in two months, has generated revenue on par with top-tier clubs and has launched a new technical project without compromising its ambition. Because in Serie A, selling well is something almost everyone can do. Knowing what to buy with that money, however, is a much rarer skill.